How can international freight forwarders transform in the face of changing industry trends?
Release time:
2024-04-30 21:00
The three-year epidemic has made international freight forwarding very popular, and the industry has also established advantages based on market conditions. With the end of the epidemic, if enterprises want to expand their scale, they need to find new ways to make good use of emerging technologies such as big data, create differentiated services, and establish their core competitiveness. At a time when the industry trend is changing, only those who dare to make self changes can stand out in fierce competition.
Firstly, international freight forwarding companies need to deepen their core business and establish differentiated competitive advantages. Nowadays, freight forwarding companies face serious problems of service homogenization, with a large number of companies relying on order volume for survival, investing heavily in labor costs, and having very low gross profit margins. On the other hand, customer needs are more complex. So freight forwarding companies can create distinctive and differentiated products targeting the main channels, and deeply cultivate in the transportation category. For example, service upgrades can be carried out around the special requirements of certain industries, such as full process cold chain logistics, engineering bulk logistics, and so on.
Secondly, local Chinese enterprises can seize the opportunity of accelerating the globalization process of China's manufacturing industry. Establish long-term cooperative relationships with relevant Chinese manufacturing enterprises and regard them as the main battlefield. Create differentiated services based on the needs of manufacturing enterprises and establish a complete industrial system.
Furthermore, enterprises can extend to end-to-end services. Traditional freight forwarding companies are only responsible for logistics transportation, but neglect end-to-end comprehensive one-stop services. Many customers' point-to-point service needs cannot be met, so one-stop service is a breakthrough point for freight companies and can serve as a direction for enterprise transformation after the epidemic. Of course, extending the service chain of industries is not an easy task, especially for larger enterprises, which require huge human and material resources, and also involve the reconstruction of business models. However, the demand points of customers are the theoretical growth points, and establishing a one-stop service can enhance customer stickiness, which is a feasible reform plan.
Faced with rapidly changing market conditions, the transformation of the freight forwarding industry is inevitable. How to seize the opportunity and successfully stand undefeated in fierce competition? This not only requires courage, but also precise strategic vision. PIPLINE is a logistics enterprise that guides intelligent services with the rapid growth of E-COMMERCE. It is committed to creating distinctive freight services and focuses on cross-border logistics between China and the United States, as well as e-commerce logistics in the United States. It has now established a logistics management system specially designed for famous distributors in the United States. I believe that in the future, PIPLINE will become more and more determined and go further in the international freight forwarding industry.
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